Lion Capital is a consumer focused investor that is passionate about driving growth through established brands, changing consumer habits, and innovation. True brands offer consumers a differentiated, desirable experience for which they are prepared to pay a premium, giving those brands a superior position from which to drive their business activities. We embrace the power of brands, focus on disruptive technologies and emerging digital products, and have developed a unique understanding of how to translate the potential of a true brand into growth and superior financial performance. This merging of our professional and personal passions has formed the heart of an investment strategy through which we have owned over 175 unique consumer brands. We are a global business, with a focus on Europe and North America. Presence in London and New York keep us close to these markets and position us to capture attractive investment opportunities that emerge.
Our focused strategy of investing only in consumer businesses gives us insight, credibility and advantages. We have spent the majority of our professional careers focused on this industry, and as a result, we speak the same language as consumer business owners and managers, giving us credibility with these key constituents and access to an extensive network on their terms. We further draw on experiences with our current and past companies to operate with the knowledge and vision of an industrial player. We see potential and develop strategic angles for businesses that others don’t, and use our credibility, insight and small team of decision-makers to move with speed and conviction in pursuit of new opportunities.