We lead our businesses from the front. Winning in today’s competitive and fast-moving marketplace necessitates pushing boundaries and finding innovative ways to deliver differentiated, exceptional experiences to consumers. Against this objective, we ensure that our companies have the best management talent to execute the vision that we develop in a collaborative partnership, but we never forget that the responsibility for successful outcomes in our companies rests with us.
We look for brands with untapped potential that we can unlock. We invest behind the embers of brand equity that have not been fully exploited and draw on our expertise and experience to drive forward-looking change within our companies in the pursuit of superior financial performance. Our strategies often include geographic expansion, category extension, product innovation or operational turnaround. We have learned from years of experience that the critical levers for success are different for each of our companies and require a blend of art and science.